WELCOME TO MONTRÉAL — EDUCATION SERIES

Hair Jam + Look & Learn + Social Media Intensive

📅 April 25–26, 2027

📍 Hair Anatomy Studios — Montréal

Featuring

Victor Ignacio — Toronto

Jestoni Villanueva — Winnipeg

Day 1 — Hair Jam

📅 April 25

🕔 5:00 PM — 10:00 PM

Before the class, we open the space.

Hair Jam is a community-driven evening for barbers and stylists to connect, exchange knowledge, and showcase their work.

No stage.

No pressure.

Just craft and conversation.

Bring your tools. Talk shop. Build relationships.

This is about strengthening the Montréal barber scene — together.

If you want to showcase your work,

DM @madebybenitez

Day 2 — Look & Learn Experience

📅 April 26

This is not a casual class.

This is a structured Look & Learn focused on precision, execution, and positioning yourself beyond the chair.

Two respected educators.

Two different systems.

One intentional day of elevation.

What You’ll Learn

Precision Cutting & Fading

Build haircuts with intention — not guesswork.

Understand head shape, density, and growth patterns before your first guideline.

Create cleaner transitions without overworking.

Increase efficiency without sacrificing detail.

Scissor Work & Tailoring

Control weight, balance, and internal structure.

Create modern silhouettes that grow out clean.

Refine the details that separate professionals from hobbyists.

Live Demonstrations

Both educators execute full haircuts live —

breaking down every decision from consultation to finish.

Social Media & Brand Positioning Panel

We don’t stop at the haircut.

Both educators come together for a live discussion on:

• Filming inside your shop

• Lighting and camera positioning

• Structuring content for retention

• Building authority in your city

• Converting views into real clients

• Expanding beyond your local market

Live audience Q&A included.

Who This Is For

• Barbers serious about leveling up their foundation

• Stylists entering men’s grooming

• Educators refining how they present

• Creators building a real brand

• Professionals thinking long-term — not short-term hype

Day 2 — Event Itinerary

12:00 PM — Doors Open

Registration, check-in, coffee, networking.

12:15 PM — Opening Introduction

Welcome to Montréal.

Overview and expectations for the day.

12:30 PM — Victor Ignacio Demonstration

Live Look & Learn.

Structure, detailing, finishing, with real-time breakdowns and Q&A.

1:45 PM — Jestoni Villanueva Demonstration

Live Look & Learn.

Fading systems, flow, execution, and efficiency.

3:00 PM — Social Media & Branding Panel

Victor + Jestoni together.

Strategy, positioning, and audience Q&A.

4:00 PM — Closing Remarks

Recap, next steps, final networking.

The Intention

This isn’t just another event.

April 25 — Community

April 26 — Elevation

Montréal — we build differently.